Each step on the digital journey offers new capabilities and creates vast amounts of data. As many other industries, public transport has undergone a massive digital transformation during the last 10-15 years. This has resulted in new digital services, not least mobile apps used to search and purchase tickets, but also to collect and store sensor data. This data can be used to improve customer experiences but also to improve operations and efficiency.

We have both the technology and the data, and it is time to understand and fully harvest the business value of this data.


This guide will give you:

    • A case from the industry
    • Insights in how to design data-driven public transport from the perspective of: 
      - Technology
      - Business
      - People